Stage 1 — Awareness
Channels
- Social media
- School outreach
- Community events
- International partnerships
- Word of mouth
Assets
- Tryout flyers
- Highlight reels
- Cultural content
Stage 2 — Interest
Tools
- Tryout registration form
- Parent info packet
- Academy overview video
- Cultural curriculum preview
Stage 3 — Evaluation
Components
- Technical testing
- Small-sided games
- Physical testing
- Coach interviews
- Cultural engagement assessment
Stage 4 — Selection
Categories
- Accept
- Development pool
- Monitor
- Decline
Communication
- Personalized acceptance letter
- Player development plan
- Parent onboarding packet
Stage 5 — Onboarding
Steps
- App account creation
- Player profile setup
- Uniform fitting
- Parent orientation
- Cultural orientation
Stage 6 — Retention
Tools
- Quarterly evaluations
- Parent meetings
- Leadership opportunities
- Cultural events
- Player recognition
Last updated June 11, 2026 · JCCNV United Soccer Club