Merchandise Design Guide

1. Color Palette

• Jamaican Green: #009B3A
• Jamaican Gold: #FED100
• Black: #000000
• White: #FFFFFF
• Caribbean Blue: #1CA9C9

2. Typography

• Primary: Montserrat ExtraBold
• Secondary: Montserrat SemiBold
• Body: Open Sans
• Accents: Oswald

3. Logo Placement Rules

• Left chest for apparel
• Center chest for fan shirts
• Right sleeve for secondary logos
• Back neck for micro-branding

4. Jersey Design Rules

Home Kit

• Green base
• Gold accents
• Black trim

Away Kit

• White base
• Gold + green accents

Third Kit (optional)

• Black base
• Gold + green highlights

5. Merchandise Categories

• Jerseys
• Training shirts
• Hoodies
• Track suits
• Hats
• Scarves
• Bags
• Water bottles
• Flags
• Stickers

6. Cultural Integration

• Jamaican flag stripes
• Lion iconography
• "From Yard to Vegas — We Rise"
• "One Community. One Culture. One Team."

7. Quality Standards

• High-quality fabric
• Durable prints
• Sweat-resistant inks
• Eco-friendly packaging