Full Academy Branding Kit

1. Color Palette

• Jamaican Green: #009B3A
• Jamaican Gold: #FED100
• Black: #000000
• White: #FFFFFF
• Caribbean Blue (accent): #1CA9C9

2. Typography

• Headlines: Montserrat ExtraBold
• Subheads: Montserrat SemiBold
• Body: Open Sans Regular
• Accents: Oswald Medium

3. Logo Usage

Rules:

• No stretching or distortion
• No recoloring
• Maintain clear space
• Only use official versions
• No unauthorized merchandise

4. Visual Style

• Bold color blocks
• High contrast
• Clean geometric shapes
• Jamaican flag accents
• Lion iconography

5. Photography Style

• Action shots
• Smiling players
• Cultural moments
• Community unity
• High-energy visuals

6. Voice & Tone

• Proud
• Motivational
• Cultural
• Community-centered
• Youth-focused

7. Slogan Set

• One Community. One Culture. One Team.
• From Yard to Vegas — We Rise.
• Where Culture Meets Football.
• Caribbean Roots. Vegas Strength.