Complete Brand Guidelines

1. Brand Essence

"Culture. Community. Champions."

We are the home of Jamaican soccer in Las Vegas — a club built on identity, unity, and development.

2. Brand Pillars

• Culture: Jamaican heritage is our foundation.
• Community: We uplift families and neighborhoods.
• Development: We build players and leaders.
• Excellence: We operate with professionalism and pride.

3. Logo Rules

• Never stretch or distort
• Maintain clear space equal to crest height
• Use approved color versions only
• Do not place over busy backgrounds

4. Color Palette

• Jamaican Green — #009B3A
• Jamaican Gold — #FED100
• Black — #000000
• White — #FFFFFF
• Caribbean Blue — #1CA9C9
• Vegas Sunset Orange — #FF7A00

5. Typography

• Headlines: Montserrat ExtraBold
• Subheads: Montserrat SemiBold
• Body: Open Sans Regular
• Accents: Oswald Bold

6. Photography Style

• High contrast
• Warm tones
• Jamaican flags, culture, rhythm
• Action shots + community moments
• Smiles, pride, unity

7. Voice & Tone

• Strong
• Cultural
• Uplifting
• Professional
• Soccer-only terminology

8. Messaging Framework

Primary Message

JCCNV United is the home of Jamaican soccer in Las Vegas.

Secondary Messages

• Culture builds confidence
• Soccer builds leaders
• Community builds strength

9. Slogan Library

• The Home of Jamaican Soccer in Vegas
• From Yard to Vegas — We Rise
• Jamaican Soccer. Vegas Energy. United Always.

10. Brand Applications

• Jerseys
• Social media
• Website
• Banners
• Flyers
• Video content